Rentonaut
UX / UI Mobile App
01. PROJECT OVERVIEW
Rentonaut is a mobile application designed to facilitate the renting of physical goods between users. It offers a seamless and secure way to borrow and lend items, allowing users to access the items they need without the commitment of purchasing them.
02. MY ROLE
Researcher
UX Designer
UI Designer
03. TEAM
Product Managers
Designers
Developers
04. CHALLENGE
Rentonaut faced several challenges in developing a user-friendly rental platform. Building trust between users was key, addressed by implementing verified profiles, user ratings, and optional insurance. Simplifying the item listing process was also crucial, so we streamlined it into a three-step system for ease and speed.
05. RESULTS
We focused on delivering a fast, intuitive user experience by redesigning the interface to reduce steps and improve navigation. These efforts made the app more efficient and user-friendly, leading to increased engagement and satisfaction.
06. PROCESS
Research & Analysis: To gain deeper insights into the needs of potential users, we conducted interviews and surveys with various demographics, including students, freelancers, and small business owners. Our goal was to understand the challenges they faced in renting items and the features they most desired in a rental-focused platform.
Information Architecture: Based on our research findings, we restructured the app’s navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We focused on creating user flows that minimized friction, ensuring that both listing and renting processes were as straightforward as possible.
Usability Testing: Two rounds of testing helped refine the user experience. The first round evaluated the ease of listing items, searching for rentals, and understanding rental terms. The second round tested trust features—such as verification, reviews, and ratings—and how they influenced user decisions to proceed with a rental.
Visual Design & Style Guide: The interface is intuitive, featuring large call-to-action buttons and clearly defined sections for browsing, messaging, and managing listings. The navigation is simple, with tabs for Explore, Listings, Messages, and Profile. We chose a palette of soft blues to create a sense of reliability and trustworthiness, paired with a clean, modern font to ensure readability and support a user-friendly experience.
07. CONCLUSION
Rentonaut successfully fills a market gap by providing an easy-to-use, secure platform for renting physical goods. By focusing on user needs and incorporating trust-building features, Rentonaut has positioned itself as a go-to app for individuals looking to rent items without hassle.