Ogradi Sam
Branding & Website Redesign
01. PROJECT OVERVIEW
Ogradi Sam previously ZicaDom is company that specializes in DIY fence solutions, providing a variety of fencing materials, including wire, panel fences, and artificial hedges. Their market includes both individual homeowners and businesses.
02. MY ROLE
Graphic Designer
UI Designer
03. TEAM
CEO
Developers
04. CHALLENGE
The primary challenge was rebranding from ZicaDom to OgradiSam in order to create a cohesive identity that resonated within the competitive DIY market. The previous brand struggled to engage younger, tech-savvy consumers, limiting its relevance. Furthermore, the old brand name and messaging did not effectively communicate the ease and affordability of their DIY fencing solutions, making it difficult for potential customers to fully grasp the company’s value.
05. RESULTS
The rebranding of Ogradi Sam led to significant improvements across multiple areas. The new visual identity boosted brand recognition, resulting in a 15% increase in website traffic within the first three months. Customer engagement also rose by 25%, thanks to the modern aesthetic and more interactive social media presence.
06. PROCESS
Logo Redesign: The existing logo was functional but lacked visual impact. A new logo was designed, incorporating a modern, minimalist aesthetic. The redesign used clean, geometric shapes, evoking both the idea of fencing and a sense of security. A vibrant, eco-friendly color palette was chosen, with shades of green to reflect the company’s environmental focus.
Typography: The typeface was updated to a clean, sans-serif font that is both readable and modern. The new typography system was designed to be versatile, allowing it to be used across various mediums (web and print).
Website Design and User Interface (UI): The website needed a complete overhaul. A new design emphasized user experience (UX) with intuitive navigation, a mobile-first design, and clear calls-to-action.
The responsive design ensured seamless functionality across devices, especially mobile, while a clear visual hierarchy guided users smoothly from product browsing to purchase completion.
07. CONCLUSION
The full branding and visual refresh successfully repositioned Ogradi Sam as a modern, customer-friendly brand within the DIY space. By leveraging principles of modern graphic design—minimalism, color theory, and user-centered design.
Ogradi Sam now stands out in a competitive market, attracting both seasoned DIYers and newcomers alike.