UI/UX and product design for startups that need to ship fast.
- Available for Q4‘26
- Product, Web, Branding
I design products, websites and brands for SaaS and marketplace startups. Eight years inside startup teams also taught me the rest of the job: scoping, priorities, budgets and keeping founders and developers on the same plan.
Design services for SaaS, web and brand, from first flow to launch
Services
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Product Design
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UX & Strategy
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Design Systems
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Website Design
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Webflow & Framer Build
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Brand Identity
Process
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Discovery
Usually one week. I learn your product, your users, your business goals and the metric this work has to move. We then agree on scope, priorities, budget and a timeline before design starts.
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Design
Wireframes, UI and clickable prototypes, reviewed with you every week. Decisions are measured against the agreed goals, and any scope change is settled before it affects the budget or the deadline.
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Delivery
Production-ready files, a design system your developers can build against, and support through implementation and QA until the work is live.
Design is the core of what I do. Working as a freelancer inside startups, I also run the work around it: planning, reviews with founders and developers, and the trade-offs between scope, budget and deadline. You get a designer who can also run the project.
A designer first, with eight years inside startup teams
Most of that time was spent embedded in startups, from early MVPs to scaled products. I learned to connect a flow decision to conversion, support load and revenue, and to explain that connection to the people who approve the budget.
As a freelancer I also handle the work around the design: scoping, proposals, timelines, stakeholder reviews and coordination with developers. You always know what is being worked on, what it costs and what comes next.
I treat design as a practical tool. It makes product decisions clearer and easier to commit to, for the team and for the user.
What founders say after shipping with me
"Weft had years of enterprise work behind it and a brand that looked like every other connector vendor. Matija started with how our buyers evaluate tools, then built the identity and the site around the systems they already run. Prospects now come to the first call knowing which integrations they need."
"Working with Matija has been a great experience. He's a designer with a strong creative vision and a sharp eye for detail, always eager to learn and improve. Beyond design, he also brings valuable coding skills that make him versatile and technically confident. Innovative, reliable, and a true team player - always ready to help and contribute with fresh ideas."
"Not going to lie, we handed over a mess of ideas and expected chaos back. Instead we got something our volunteers genuinely enjoy using. Matija asked good questions early on instead of just running with our first idea, and it made a real difference in the final product. Onboarding new volunteers used to be a headache, and now it barely needs an explanation."
"Matija brings a level of structure and visual clarity that elevates every project he touches. He has a remarkable ability to simplify complex interface systems into engaging, intuitive UX. His expertise in Figma and conversion-oriented design make him both a strong visual designer and strategic UX thinker. He has a methodological approach, combined with a genuine attention to detail. Stunning visuals and strong organization truly define his work."
"Our booking flow used to lose people halfway through. That's fixed now, and support tickets dropped more than I expected. Matija dug into the actual data instead of guessing, found where people were dropping off, and redesigned around that. It's rare to work with a designer who thinks about the business side as much as the interface."
"I have worked with Matija for many years and can really recommend him and his skills. Thank you for all your great work Matija!"
"Handed Matija a pretty messy set of screens, honestly wasn't sure what he'd do with it. What came back was miles easier for our warehouse team to actually use. He took the time to understand how our team actually works on the floor, not just how the screens looked on paper. Training time for new staff dropped noticeably after we rolled it out."
"I had the chance to work with Matija on the same creative team, where he worked as a designer. During that time, he showed consistency, reliability, and a steady, thoughtful approach to every project that came his way. He's a dedicated team member who tackles challenges calmly and always looks for practical and creative solutions. Matija has strong communication skills and is a true team player who's always willing to help and make sure we meet all project requirements on time."
"Finally have a site that looks like our actual product. Conversion ticked up within the first week. Matija pushed back on a few of our early ideas that would have looked nice but converted worse, and he was right every time. Exactly the kind of design partner you want when you're moving fast."
Still deciding? Let’s talk.
Product design and UI/UX, design systems, website design and brand identity, mostly for SaaS products and marketplaces. Engagements range from a single landing page to a full product redesign, and marketing sites can ship fully built in Webflow or Framer.
A landing page or marketing site usually takes 2-4 weeks. A full product design or redesign typically runs 4-10 weeks depending on scope. You get a clear timeline before work starts and a progress update every week.
Projects are scoped individually and always quoted as a fixed price. No hourly surprises. A focused landing page starts around €2–3k. A full product design or redesign typically runs €6–15k depending on scope. After a short intro call you get a written proposal with everything included.
Three phases: Discovery, where I learn your product, users and business goals (usually one week); Design, where most of the work happens across wireframes, UI and prototypes, with weekly reviews; and Delivery, with production-ready files, a design system and support during implementation.
A short brief about your product, goals and timeline, plus access to anything that already exists: brand assets, analytics, current designs. One kickoff call is enough to start.
Yes. Marketing sites ship fully built in Webflow or Framer. For product UI you get a developer-ready design system and support during implementation.
Yes. Most of my clients are early-stage or growth-stage tech startups. The process is built for speed: fast iterations, async communication and design decisions backed by conversion goals rather than taste alone.
I'm based in Novi Sad, Serbia, and work remotely with startups worldwide as well as with teams in Serbia. I work on Central European Time, which covers the whole European working day and the US morning, and calls are scheduled to suit your time zone.
Email hello@matijadesign.com with a short description of your product and goals. You'll get a reply within 24 hours, usually a short intro call followed by a scoped proposal.